Costco Affiliate Program Evaluation 2022

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Let’s conduct a short thought experiment:

Amazon goes out of enterprise tomorrow.

Would that be no massive deal since you’ve already diversified your affiliate income streams?

Or wouldn’t it be a catastrophe of a magnitude that causes you to soften right into a puddle of primordial soup?

You already know the reply.

Surprisingly sufficient, in all probability 90%+ of affiliate entrepreneurs fall into the latter class.

Despite the fact that believing that Amazon received’t change their affiliate charges ever once more is like believing George R.R. Martin will ever end “The Winds of Winter”.

That’s why it’s a good suggestion to take a look at what different affiliate applications can be found to you moreover Amazon.

And the Costco associates program is the subsequent one on our checklist.

costco homepage

Costco is an organization with a reasonably distinctive declare to fame – they modified the face of retail without end.

The corporate is definitely the results of a 1993 merger between the most important membership warehouses/golf equipment in the USA on the time – Value Membership and Costco.

Their enterprise mannequin was the identical – promote high quality objects from massive manufacturers to their members at wholesale costs.

However at first, they solely supplied their decrease priced inventory to different companies.

It was opening their doorways to Joe and Josephine Public that revolutionized retail.

Now anybody may develop into Costco “wholesale” members – shopping for their groceries at wholesale costs.

Costco really shares fewer objects than your common grocery store or grocery retailer.

The trick is that they buy their items in large numbers to allow them to stack ‘em excessive and promote ‘em low cost.

As of proper now, Costco generates international gross sales (throughout 8 nations) of US$157 billion. 

They’re an enormous title with 100 million loyal, card-carrying Costco members. 

There’s little or no level in signing up for an associates program until they provide one thing (or a number of issues) that your viewers needs to purchase.

And that’s one of many potential bonuses of selling Costco.

They solely preserve inventory of things they know their members are very prone to be all for.

Or as they put it, “Not every little thing…simply every little thing you need”.

So let’s check out their major product classes so that you may give the Costco associates program a fast, “Go. No go”.

Home equipment Clothes & Baggage Magnificence
Furnishings House enchancment Gourmand meals
Floral objects House & kitchen Sports activities &  health
Pc Groceries & pets Toys & books
Electronics Jewelry & watches Patio &  garden
Child House providers (installations) Present playing cards
Mattresses Well being & private care Tires & Auto

In order that’s as various a variety of merchandise as you’ll discover in most on-line shops or internet affiliate marketing applications.

It covers all of the bases.

From industrial-sized packing containers of bathroom paper for $50 all the best way to a whole wheel of Parmesan cheese for nearly $1,000.

Costco actually has all of it, and so does their associates program.

Plus, Costco has one other fairly massive benefit over the likes of Amazon – nearly all of their inventory is made up of high quality brand-name merchandise.

From names your viewers is aware of and trusts. 

Together with their very own Kirkland model.

So it’s not simply low cost knockoffs from a enterprise with a model title that was clearly created throughout a bathroom break.

As a enterprise, Costco appears to have issues nailed down with regards to not solely the vary of merchandise they carry however providing them at a reduction.

Sitting right here scripting this I discovered myself questioning what would have occurred if Costco and others had taken the “web fad” extra critically?

Would Amazon have survived?

Possibly not.

However now it’s time to take a dive into the internal workings of their associates program.

How does the Costco associates program work?

The Costco associates program is definitely managed by CJ Affiliate.

I nonetheless name them Fee Junction although, so no matter.

The purpose is you’ll want a CJ Affiliate account to hitch the Costco associates program.

This specific community is without doubt one of the simpler ones to use to, so the barrier to entry is fairly low.

It does, nonetheless, assist when you have an present web site with some site visitors.

Usually talking, CJ Affiliate is straightforward to take care of and the applying course of is a breeze.

Usually as a result of you may make direct contact with their affiliate crew when you have any questions and/or in case your software is declined. 

Plus you’ll additionally discover dozens of different affiliate applications there that may get your inventive juices flowing.

Now let’s check out what occurs after you’ve been authorised for the Costco associates program.

Creatives

The banner advertisements, widgets, and hyperlinks you may add to your content material to advertise this associates program are all offered by way of CJ Affiliate, so that you’ll have to seek for them there.

They’re, nonetheless, fairly typical of what you’ve come to anticipate from affiliate advertisers. 

Additionally, creating your hyperlinks takes seconds because of the CJ Affiliate platform.

The trick is discovering what Costco creatives work greatest to your viewers.

Affiliate funds

One of many issues I’ve all the time beloved about CJ Affiliate is that they pay out on time.

I by no means as soon as needed to contact their affiliate crew about lacking or delayed funds. 

That’s not one thing you may say about most affiliate networks.

As an affiliate marketer, something you earn by selling Costco might be deposited into your account, or despatched to you by test, each 30 days.

Which means something you promote at this time received’t really be deposited into your account till 30 days from now.

Costco Affiliate Payouts

There’s clearly a payout threshold you must attain.

So meaning incomes no less than $50 in complete earlier than you may obtain a cost direct to your checking account.

Or $100 if you wish to receives a commission by test.

Cookies

And in different not-so-great information, this program has a session-based cookie length.

In plain English, this implies your cookie is erased the cut up second the customer closes their browser.

So that you received’t get credited for the sale in the event that they get interrupted.

I’m positive Costco has their causes for doing this nevertheless it all the time appears like a cheapskate transfer.

“Punishing” associates for cart abandonment is foolish contemplating it’s out of their management.

Fee construction

As regards their associates program, Costco in all probability seems like an excellent deal.

The one actual element left to cowl is their fee charge and the way a lot you receives a commission for selling objects in your area of interest.

Oh, and what the 0% fee classes are, so that you don’t shoot your self within the foot.

And that is the place we face-plant into the dangerous information part of this associates program assessment.

The Costco associates program has a flat payout construction:

  • $3 for Gold Star membership purchases
  • $6 for Govt membership purchases

So even when your reader clicks by your hyperlink, reaches your web site, after which purchases $500 of groceries…you’ll nonetheless solely earn as little as $3 for a Gold Star buy, for instance.

Plus, they solely pay out on Costco wholesale transactions made in the USA.

So Canadian, UK, European, Asian, and associates in different nations, are out of luck. 

This places them just about on the backside of the internet affiliate marketing meals chain by way of fee charge.

Even Goal affords a sliding fee charge – the extra you promote the extra you earn.

However “massive field” shops are likely to function on razor-thin margins, so Costco clearly determined to do the identical with the payout for his or her associates program. 

That is the purpose the place most publishers will again out of the room slowly… ensuring to not make eye contact.

I imply, who needs to earn $6 per sale from an organization that generates billions in revenue annually?

As a result of you may’t lodge “Gold Star” earnings in your checking account – simply actual {dollars}, kilos or euros.

However that is the place that you must take a look at a few of the information round their internet affiliate marketing program:

Costco Affiliate Program Stats

As a result of affiliate publishers are making a living with this program.

Fairly a little bit of it by the seems of their EPC and ‘Community Earnings’ rating.

No, the typical affiliate marketer shouldn’t construct out an affiliate content material web site primarily based on nothing greater than the above metrics.

It’s additionally unlikely that you just’ll earn retirement cash from simply this one associates program.

However the actuality is that associates are producing income by selling Costco affords no matter their bottom-dollar fee charges.

Presumably as a result of they permit limitless occurrences.

In concept, you will get paid an infinite quantity of fee for an infinite variety of gross sales.

With that stated, you may in all probability see why folks love the Amazon associates program a lot.

As a result of incomes a share of a referred sale is just about all the time going to pay greater than flat fee charges. 

So now it’s time to wrap issues up by way of our assessment of the Costco associates program.

Weighing it up

Now, let’s take a 30,000-foot view of the Costco associates program.

Do the Execs outweigh the Cons?

Execs

  • You get to piggyback your internet affiliate marketing efforts off a family title
  • They have already got virtually 100 million members i.e. they’re doing one thing proper
  • Costco has upwards of 4,000 objects in inventory at anybody time
  • You may promote each single merchandise they promote of their on-line retailer
  • Having the ability to supply your guests deeply discounted objects is beneficial leverage
  • Shoppers are slowly adopting a “bulk purchase” mindset, particularly after 2020
  • It’s managed by Fee Junction, so that you don’t have to fret about getting paid
  • Has a world chain of membership warehouses and worldwide associates program
  • A low payout threshold making it ultimate for brand new affiliate publishers

Cons

  • Their affiliate fee charge is just about as little as issues go
  • Session-based cookie length
  • Solely United States associates are eligible to obtain fee payouts
  • They declare to have a devoted affiliate crew nevertheless it doesn’t really feel prefer it

URL: Costco affiliate program

Fee charge:  $3 – $6 max

Cost schedule: Internet 30

Payout threshold: $50 (checking account) $100 (test)

Cookie length: Session-based cookie

Abstract

So is the Costco associates program definitely worth the effort and time of selling?

Sadly, that’s each a “Sure” and “No” reply.

The “No” is that the Costco associates program can’t compete with the likes of Amazon and even Goal by way of fee charge.

$3 for a “Gold Star” buy is pathetic. 

The “Sure” is that 99% of associates chase Amazon and extra apparent affiliate affords.

That leaves a spot so that you can perhaps exploit.

For instance, I’d put this program in entrance of a prepper viewers – they love shopping for stuff in bulk.

Lengthy story quick although, I wouldn’t make the Costco program my solely supply of revenue for my web site.

You’ll want to be a lot smarter than that when constructing your portfolio of worthwhile area of interest websites.

In case you’d wish to see how we construct affiliate websites then why not try our free training on that very topic?

And you’ll put your pockets away – it doesn’t value something.

All you must do is make a selection.

Waste one more 2 hours of your life doom scrolling by social media feeds.

Or study what it takes to construct an virtually passive online income.

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