What Hyperlinks to Use in Your Affiliate Advertising and marketing Emails

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What Links to Use in Your Affiliate Marketing Emails

Photograph by Javier Allegue Barros on Unsplash

This text is predicated on ProBlogger Podcast 107.

This query is available in from Scott who asks, “I need to strive my hand at some affiliate promotions and have chosen an e-book to advertise. I’ve heard you say that your affiliate promotions work finest if you e mail your record, however I’m questioning if I ought to e mail that affiliate hyperlink or ought to I ship them to my very own weblog the place I overview the e-book? I’d love your steerage – how do you promote an affiliate product?

This can be a nice query from Scott and I need to deal with it immediately, providing you with a couple of insights into when it is best to do every of the choices that Scott mentions.

What’s an affiliate promotion?

Should you’re questioning “What’s an affiliate promotion?” then try my article on 12 Ideas for Affiliate Advertising and marketing which provides you a superb introduction. Online marketing is the commonest method that our readers on ProBlogger inform us that they’re making a living; it’s considered one of my main revenue sources and it’s a income stream I like to recommend you contemplate as considered one of your first in case you’re serious about monetizing your weblog. 

Maybe the only strategy to clarify internet online affiliate marketing is that you simply as a writer are rewarded for selling one other enterprise’s services or products, by paying you a fee when somebody follows a hyperlink in your weblog to their website the place they then purchase one thing. 

 

What Hyperlinks to Use in Your Emails?

In the present day, I need to discuss the place the hyperlinks ought to level to if you ship an e mail to your record selling an affiliate product.

Should you’re sending an e mail out to your record, selling an affiliate product, do you:

a) Ship out the affiliate hyperlink linking on to the product creator’s gross sales web page or

b) Write a publish about that product, put it in your weblog, and use that hyperlink in your e mail?

There are some good causes for taking both method. 

 

Affiliate Hyperlink direct to Gross sales Web page

The rationale that you’d think about using the affiliate hyperlink, linking on to the gross sales web page of the product that you simply’re selling is:

  1. It will get your reader nearer to them hitting the add to cart button sooner. It removes a click on in case you like. Should you’re sending individuals straight out of your e mail to the product gross sales web page, you’re sending them straight there with out having a center web page in the best way. That at all times will increase the probabilities of them placing that product in a cart and trying out. Job accomplished.
  2. When the gross sales web page is sweet – well-designed and properly optimized, and has good calls to motion – it’s extra more likely to convert, so your job is to get your reader/potential purchaser to the gross sales web page.
    If we don’t should do a complete heap of pre-selling within the e mail that we’re sending out. If we’re sending out an e mail and we simply suppose the gross sales web page sells itself, sells the product itself, then in all probability we’ll simply do a comparatively brief e mail and say, “Look, you may get all the small print right here,” after which give them the hyperlink.
    An instance of this may be final 12 months. We do a ‘Twelve Days of Christmas’ marketing campaign on Digital Pictures College yearly. As one of many promotions we had been doing throughout that 12 days, we had been selling a course which we had promoted up to now, we knew it transformed with our viewers, and the gross sales web page was simply implausible. The gross sales web page had an incredible video on it, it had a well-written copy, it actually offered the product properly. We knew it was a superb match for our readers, we knew that every one we needed to do is to get our readers to see that web page, and there was a reasonably good proportion of them who’re going to purchase that product.I had no hesitation, in any way, in linking on to that gross sales web page. There was no must put a hyperlink to a weblog publish that then defined what the product was and every part as a result of the gross sales web page itself did such a superb job. That is my splendid. That is what I need to do each time I promote a product, I need to get individuals to the touchdown web page. 
  3. Or, if we do the pre-selling within the e mail itself and there’s not far more to transform and we will direct the shoppers straight to the gross sales web page

 

Hyperlink to Your Personal Weblog

There are occasions when it is best to contemplate not sending individuals on to that touchdown web page and sending them to another vacation spot, ideally your personal weblog:

  1. Should you’re selling a product that has a gross sales web page that you simply don’t actually suppose does an incredible job of promoting the product.
    InstanceI’m not going to call the product, however I can suppose again to a product a couple of years in the past that I promoted on Digital Pictures College. It was an e-book. The e-book was nice, it was a extremely good match for our viewers, the product itself was good for our viewers, however the one that’d written the e-book was a greater e-book author than they had been a marketer.As I checked out their touchdown web page, I used to be like, “No, I’m undecided that this web page goes to actually promote this product very properly. I would must pre-sell the product somewhat bit extra.” As a substitute of sending my readers to the touchdown web page, I wrote a overview of the product on my weblog. That overview acted as a touchdown web page in and of itself. Within the overview, I talked about whom the product could be nice for, what it was about, I ran by way of a number of the sections of the e-book. I believe I even used a screenshot or two from the e-book with the permission of the creator. I confirmed the desk of contents and I actually talked in regards to the professionals and cons of the guide (naturally, there have been extra professionals than there have been cons).This overview publish acted as a touchdown web page and was a testimonial of kinds as properly. By the point individuals clicked the affiliate hyperlink to go to the gross sales web page, they had been prepared to purchase. The touchdown web page itself didn’t must persuade them a complete heap. If something, it in all probability would unconvince them as a result of it wasn’t one of the best design, however hopefully, my overview warmed them up sufficient to purchase that product that they didn’t actually pay a complete heap of consideration to the touchdown web page itself.
  2.  Should you suppose a overview itself would possibly assist to promote the product.
    Generally, the gross sales web page is sweet, however you continue to suppose your readers will reply higher in the event that they hear you actually speak in-depth about that product. That is one thing that I’ve accomplished somewhat bit on ProBlogger through the years, the place I would do a walk-through of how I exploit a instrument that I’m utilizing on ProBlogger that I’m additionally an affiliate for.Now, the rationale I might do this as an alternative of sending them on to the affiliate hyperlink is I believe that illustrating the product and the way I exploit it’s really going to boost the possibilities that they may purchase it as properly. This is usually a actually good strategy to promote an affiliate product. This exhibits that you simply genuinely use the product and provides your readers some recommendations on easy methods to use it themselves, which can be useful to them.
  3. Should you’re going to advertise that product over a time period with various totally different emailsIf I’m selling a course, a software program, and even an e-book that I believe is admittedly good, I would do a multi-pronged marketing campaign promotion.
    That is the place as an alternative of simply sending them an e mail and saying, “Purchase this product. This can be a actually nice product,” I would ship them two or three emails over two or three weeks. Every e mail could have a unique method to it.
    1. First Electronic mail: Broadcasts the product and the deal for my viewers.
      I at all times do attempt to get some unique offers for my readers. That e mail could be, “Right here’s this e-book. I’ve organized 50% off for you and this bonus.” That could be all I actually do in that e-book. I would discuss what it’s, in fact, and a few options of it however that’s about it.
    2. Second Electronic mail (per week later): “Right here’s a overview of this product.”
      They’ve already heard about this product and lots of people will in all probability have already purchased it – our fast-acting readers, the individuals who purchase every part that we advocate as a result of they belief us. However then there’ll be one other section of readers who need to know a bit extra. They need to hear some professionals and cons, they need to weigh it up, and so they need to see it in motion maybe.
      1. Alternatively, we interview the creator of that product and publish that as a weblog publish 
      2. Or we get the creator of that e-book or the creator of that product to write down a visitor publish and put that on the weblogThe second e mail would possibly simply hyperlink on to that overview, interview, or visitor publish or it’d do each. It’d say, “Hey, only a reminder, right here’s this product we’re recommending. It’s a deal for you. You may additionally need to learn our overview of it.” That e mail may need each hyperlinks for these individuals who simply belief your suggestion and for many who need to know somewhat bit extra.
    3. Third Electronic mail (week three): final probability reminder
      Eg. “Forty-eight hours to go earlier than this deal ends.” That, once more, would hyperlink on to the touchdown web page.

You’ll be able to see there {that a} multi-pronged marketing campaign goes to speak various things over time and there’s a time and a spot for linking to totally different locations inside that marketing campaign.

In Abstract 

For me, it’s actually about wanting on the product, wanting on the touchdown web page that you simply’re given as an affiliate, and work out whether or not that touchdown web page goes to promote that product properly to your viewers or whether or not you, getting concerned within the center and including that additional click on into the method—which is dangerous in some methods—whether or not that’s value it. If that additional click on goes to extend the probabilities of individuals shopping for that product, then I positively suppose including that additional clicking will be worthwhile.

Ideally, you need as few clicks as doable between if you ship your e mail and after they hit “Buy”, however typically, that additional click on will actually assist to place your readers in a extra seemingly place to make that buy.

 

NOTE: Hyperlink cloaking

One other essential factor I ought to point out about affiliate hyperlinks is that you need to use your personal hyperlink cloaking service to:

  1. Shorten the URL (some affiliate hyperlinks are very lengthy and ugly)
  2. Rebrand the affiliate hyperlink so it seems extra reliable
  3. Monitor affiliate clicks your self

Hyperlink cloaking providers:

Bitly 

Genius link

Examples:

problo.gr/Ultimate_Bundles is that this hyperlink cloaked utilizing Bitly https://affiliates.ultimatebundles.com/affiliates/signup.php?a_aid=a6268

https://geni.us/JobyProdPS is that this hyperlink cloaked utilizing Genius Hyperlink https://www.amazon.com.au/dp/B07C5HZ425?tag=dps0e-22&keywords=JOBY%20GripTight%20PRO%20TelePod&geniuslink=true

 



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